TikTok is introducing a new feature that enables them to lessen the volume of AI-created videos appearing in their streams. This move comes as the platform disclosed that it now features over 1 bn AI-generated clips.
Trial and Implementation
The new functionality is being tested over the next few weeks before a full-scale rollout. This shift aligns with a surge in content created by AI, spurred by emerging video-generation tools.
The Broader AI Trend
Recent reports that approximately 10% of the fastest-growing channels on a competing service primarily display AI-generated videos. A large amount of this material is considered mass-produced AI material, a phrase for substandard, mass-produced content that is often illogical or surreal.
Our research shows that numerous viewers like content created using AI tools, including AI artwork to informative clips, and we intend to give people the power to increase or decrease of that, depending on their own choices,” said a platform representative.
Scale of AI Content
TikTok disclosed that there are presently over a billion videos on its app labeled as made with AI. Collectively, more than 100 million pieces of content are uploaded to the service every day, making AI content a minor part of its complete catalog.
Customizing Your Feed
Viewers will be able to reduce or increase the amount of artificial media they watch by accessing the “manage topic” option in the application and choosing the AI content topic. Other topics that can already be adjusted under the tool encompass current affairs, fashion, aesthetics, and movement.
AI Disclosure Rules
The platform’s guidelines oblige creators to label convincing AI-generated content, and it bans dangerous deepfakes of public figures or critical incidents. Any believable artificial content that is unmarked can be removed under its terms of service.
Furthermore, the app will now add an artificially created watermark to content created with its built-in AI features, or detected by an collaborative effort for recognizing AI-generated material. This measure is intended to deter users from seeking to evade the disclosure requirement.
AI Literacy Programs
TikTok is additionally launching a $2m educational fund for experts and groups to develop educational content about ethical AI use. This initiative will assist educational bodies specializing in training coding and technology.
Content Safety Approach
The platform has defended its content review process, following discussion over plans to make redundant numerous review team members in the UK. TikTok is expected to eliminate 439 jobs in its user protection team in its British office, with trade unions and digital protection specialists expressing worry that humans are being replaced by AI moderation.
A senior executive clarified that people-led review would still have a role, but AI can safeguard staff by removing the most distressing content prior to it gets reviewed by people. The platform reported a 76% decrease in shocking and graphic content reviewed by safety staff over the last 12 months due to intervention by its automated systems.
We believe it is crucial to balance staff and AI to ensure user safety,” the official commented. “We’ll have staff as involved in the system, but we also think it’s highly necessary to minimize viewing of dangerous material as quickly as possible, which is why a lot of the machine support is really helping us process content quickly.”
