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The Corporate Battle Over the Cable News Network Highlights How Dysfunctional American Media Now Is.

Late Thursday, amid swirling speculation regarding an incident at Brown University, the network's Kaitlan Collins posted on social media, pointing out the conflicting information and directing people to her channel's 9pm newscast.

While it is by no means a impeccable news source, her message resonated for a lot of people. It remains one of the outlets where there exists fact-based and generally trustworthy reporting – particularly during breaking news situations such as the one developing close to a New Hampshire storage facility.

An Uncertain Position Amid a Corporate Tug-of-War

Yet CNN, now 45 years old, finds itself in a uncertain position as two huge media empires battle over ownership of its corporate owner, Warner Bros Discovery.

No matter the result, the fate of CNN has become part of a high-risk game of business acquisition, rather than as a question of what benefits the news-consuming public.

“This is yet another example of the deep structural problems with roots in many years of policy decisions,” said Victor Pickard, author of “Democracy Without Journalism?” and a academic specializing in media policy at the Penn.

The conjecture about who will own Warner Bros Discovery – will it be Netflix or Paramount Skydance? – fails to grasp a larger point.

“The narrative is crafted as a corporate drama with key players as the central actors, but there is hardly any discussion of the public interest,” Pickard explained.

A Further Layer: Donald Trump

The network's predicament is complicated by Donald Trump’s opinions about a network he has frequently denounced as perhaps his main “fake news” adversary.

Think back to the chants of “CNN sucks!” at the president’s rallies, his administration’s punitive withdrawal of reporter Jim Acosta’s press credentials, or his tense exchanges with Collins in White House briefings.

Trump now says that the network requires new ownership. Many see this as a desire for ownership that will shield him from journalistic oversight. That is a factor in why he appears to favor Paramount Skydance, which has made a unsolicited offer.

There is a basis to like that suitor more. For one thing, it is run by David Ellison, son of the Trump-friendly Larry Ellison, one of the world’s richest people.

The company, owner of CBS News, also recently placed the right-leaning Bari Weiss, known for her “anti-woke” beliefs, as the lead editor of that venerable news network.

A Possibility of Further Instability

It is important to note, if Netflix wins, CNN and other cable outlets would first be carved out into a separate entity. That would be a welcome development to many at the network, but it’s not exactly a guarantee of stability. That setup could position CNN for yet another acquisition. It never ends.

In the view of Timothy Wu, a great deal of this is against the law, anyway. The prominent critic of big tech’s dominance recently argued that competition laws should disallow both deals.

“Either merger would be detrimental to the country, and both should be contested by regulators,” Wu recently wrote.

The Core Issue and a Path Forward

Whatever happens with this particular battle, the underlying crisis persists.

“The present media landscape is a profoundly system hostile to democracy, but we ought not succumb to learned helplessness,” Pickard said. Regulatory choices – from the 1930s and 1940s – helped to foster this profit-obsessed monster, and revised policy decisions can address it.

Is this likely in an era where the Federal Communications Commission chair refuses to acknowledge that the agency is independent? Reform is very unlikely now, but that should not imply it will be impossible forever.

Initiatives that strengthen independent news organizations, aid local journalism, subsidize public media, and prohibit the accumulation of media power in very few hands are within reach – they are necessary for a functioning democracy.

In the world of media ownership, larger is not superior. And news organizations such as CNN shouldn’t be pawns in the newest merger game.

JD
By

Jessica Davis

Environmental scientist and sustainable living advocate with over a decade of experience in eco-friendly community projects.

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